Do Figures Scare You? – My fear of bogus rationalisation 14/06/2010 No Comments
Economist and business expert John Kay has a new book out called Obliquity. The main message is that we have got too caught up in numbers and measurement, and this has left us pursuing goals whose main justification seems to be that they can be spelt out in equations. Kay calls this ‘bogus rationalisation’ and [...]